Consumer Rights

Changing Consumer Culture in Pakistan

We live in a fast paced, dynamic, new world and cultures are responding to the influences of globalization. The trends of consumerism and merchandising are also continuously shifting. As a  cultural practitioner, I wear a cultural lens to see a 360 degree shift in global consumer culture,specifically in Pakistani context. In the past five years, we have seen a major shift in consumer culture in Pakistan. Another shift is that retailers have started...