C2D works with local communities, civil society organizations, government, academia and the private sector to provide a practical framework for cultural interface with development.

The current global and national context is one of unprecedented economic and environmental emergency, compounded by continuing challenges of poverty, inequality, mass unemployment and conflict. This demands new ways of thinking about the future of development and a fresh look into the potentials of culture to help achieve the Millennium Development Goals.

C2D promotes creative industries and cultural traditions, using them as a catalyst for social and economic development. C2D also focuses on cultural rights, social inclusion and increasing the cultural heritage potential of Pakistan with the aim of reducing poverty, increasing employment and improving socio-economic opportunities for the marginalized segments of the population.